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  • Resources
      Get the insights you need on research, audiences, communicatons and digital from SilaCities' experts you can trust.
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      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
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  • Who we work with

      Who we work with

      SilaCities sits at the intersection of knowledge and technology. We work with a mix of governments, developers and consultants to unlock growth.
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      For consultants
      Combine SilaCities' AI technology with your consulting team to understand urban and regional environments better.
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      For government
      See how we can help government organlisations like yours to create smarter, more human plans.
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      For developers
      See how our AI-driven urban understanding solutions unlocked value for developers
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  • Company

      About SilaCities

      Learn how SilaCities enables social understanding through our AI technology to drive better decision-making across government and business.
      About Us
      SilaCities' is part of Sila - a Dubai-based AI technology company that helps brands and governments understand the world better.
      The company (redirects to parent co)The teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
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      Looking for a career with some of the most exciting AI technology? Further your career with Sila (redirects to parent company)
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    Case study

    AI-driven audience segmentation

    How Sila provided in-depth understanding of emerging segments

    Providing actionable insights for growth in the competitive online delivery landscape.

    Sila undertook a significant project for one of the largest delivery portals in the region, aiming to gain a deep understanding of their customer base, particularly focusing on emerging segments' personas and behaviors.

    The challenge was to comprehensively understand the customer base and the personas and behaviors of new, emerging segments.

    Our approach leveraged AI to capture behavioral data, especially ambient data from social channels, which helped eliminate reliance on self-reported responses and bridged the gap between what customers say and what they do. All data collected was purely behavioral.

    Sila’s approach to the research.

    We started by running a segmentation analysis using behavioral data from the delivery app, identifying key segment identifiers.

    These identifiers were used to deeply analyze consumer profiles and personas, uncovering psychographic patterns within each segment.

    The study concluded with a sample size of over 30,000 data points. These data points were merged with primary findings to build a comprehensive understanding of each segment’s profile, their interactions with grocery shopping, delivery experiences, and digital behaviors.

    Impact on the client strategy.

    Our research identified four key segments, providing an
    in-depth understanding of their behaviors. This enabled the delivery platform to develop targeted communication and product strategies, driving high customer acquisition and engagement.

    Empower your strategies with
    data-driven decisions.

    Every brand is unique, as is its audience.

    Sila’s in-depth analysis of diverse customer segments empowers you with the knowledge to craft strategies that truly resonate with your target audience.

    Interested in implementing
    Sila's powers to your research?
    Get in touch