Shorter diagnosis cycles. Better-sourced deliverables.Ready for the client deck.
GUS gives planning consultancies, master developers and design firms the same evidence base their cities work from. Draw any area and pull the full story, demographics, economics, activity, satisfaction. Same neighbourhood grid, same source of truth, same defensibility when the client asks how you know.

The work the team actually does.
GUS sits between the team and the city. The same workspace runs every engagement, so partners stop redoing the diagnostic step from scratch on each new brief.
Pre-bid intelligence
Draw the area in question, pull the full diagnostic in one session. Walk into the bid pitch with cited evidence rather than assertions.
Site diagnostics
Full neighbourhood read for any plot or district. Population, footfall, satisfaction, infrastructure, all on one grid. The brief that used to take a fortnight, in a working morning.
Masterplan support
Score a draft masterplan through GUS Plan Assessment across four suitability lenses, or scenario-test through Atlas and Chat. See how a proposal lands against demographics and behaviour before it goes in front of the client.
Deliverable assembly
State the goal, approve the plan, GUS Consult writes a sourced report — your library documents quoted and cited, the city’s measured data, charts. Refine in plain language. PDF, Word, PowerPoint exports.
Client review sessions
Sit with the client inside GUS. Ask questions in plain language, get cited answers in real time. Click any chart and the map filters to the matching neighbourhoods, so the next question is one click away. The brief writes itself as the meeting runs.
IP retention
Every analysis you run is saved to your workspace. Reopen it on the next engagement, share it with a colleague, build a library you can quote from.

Selected engagements with named partners.
GUS is the platform behind a number of partner-led engagements. We name partners on every published case study.
Riyadh · AtkinsRéalis
New Riyadh Plan. Joint engagement on a 12-topic, 81-subtopic citywide diagnostic. The numbers in the brief are the ones that shipped to RCRC.
Riyadh · Schiattarella Associati and GEHL
CADC regeneration of the historic centre. Five Action Areas, three Key Sites. Social Atlas across 100K+ posts and 10K+ tagged places.
Abu Dhabi · Meinhardt
Musaffah industrial-zone strategy. Spatial GDP modelling, worker sentiment profiling and 189K-worker behavioural read.
Bring the engagement. We bring the evidence base.
Most consultancy engagements start with a two-hour working session around a live brief. By the end you see the area inside GUS with your client’s data, your polygons, your shortlist. We scope to match: subscription, single-engagement, or full deployment.
Contact the partner team
No gatekeeping. You reach the people who staff the engagement.