Selected fieldwork. The questions cities used GUS to answer.
Engagements with governments, consultancies, developers and consortia. The numbers on each card are what our clients actually reported.
Rome. A city planned around its citizens.
RomeA vision for Rome. A city planned around how its citizens live.
We deployed our dual-layer satisfaction framework across Rome, processing millions of data points to map how Romans actually experience services, neighbourhoods and public space. In association with Arcadis Consortium.
And from elsewhere in the book.
Governments, consultancies, developers. Same platform, different questions.
RiyadhThe New Riyadh Plan. Community intelligence for one of the world’s most ambitious transformations.
Full-spectrum sentiment and liveability analysis covering 12 urban topics and 81 subtopics across every district of Riyadh. In association with AtkinsRéalis.
Musaffah · Abu DhabiThe industrial revolution. Reimagining one of the UAE’s largest industrial zones.
Spatial GDP modelling, employment profiling and sentiment mapping revealed the lived reality of a district underserved by its own growth. In association with Meinhardt.
Dubai · RTAUnintended consequences. What flexible work did to the city nobody asked.
Using real-time traffic, land use and behavioural data, we mapped how shifting work patterns were quietly reshaping spatial and temporal demand across Dubai. In association with AtkinsRéalis.
Central Riyadh · CADCRegenerating Riyadh. A Social Atlas of the historic centre.
Employment clusters, sentiment by district, activity by time-of-day and user demographics across five Action Areas and three Key Sites. In association with Schiattarella Associati and GEHL.
Reem Island · MODONAn island understood. How Reem and Maryah actually function.
Movement patterns, visitor experience and worker activity revealed critical gaps in after-hours vibrancy and strategies to activate mixed-use potential. A read on what is actually happening on the ground.