Articles
from the people building GUS.
Field notes, methodology pieces, and case studies from our work with cities. Written by the team that builds and ships the product.
Start here.
Three pieces the team recommends for a first read.
Reading the City: AI-Driven Sentiment Analysis for Urban Decision-Making
Based on our presentation at the 61st ISOCARP World Planning Congress in Riyadh — how three AI technologies are closing the gap between measured performance and lived experience in cities.
Measuring the Unmeasurable: How AI Analysed 1.67 Million Hajj Pilgrim Experiences
1.67 million pilgrims, 171 countries, 5 days. How AI-driven sentiment analysis measured satisfaction across the world's largest annual gathering and tracked year-on-year improvement.
Why Sentiment Analysis Isn't Enough for Urban Planning
Traditional sentiment analysis classifies opinions positive or negative. Urban planning needs more. How adapting NPS methodology to an 8-tier scale gives planners actionable granularity.
More from the archive.
AI-driven urban planning: The future of smart cities
Machine learning for traffic management, predictive modelling for infrastructure development, and AI-powered citizen engagement platforms.
AI-driven planning: The use of AI in modern urban planning
Practical applications of AI in contemporary city planning — traffic optimisation, housing allocation, green space design.
How to measure ROI of smart city technology investments
Frameworks for calculating and demonstrating return on investment for smart city technology initiatives — financial, social impact, and stakeholder reporting.
10 common mistakes in urban planning data analysis
Critical pitfalls in urban data analysis with real-world examples — data quality, methodology, and interpretation best practices.
Complete guide to urban intelligence platforms
Selecting and implementing urban intelligence platforms — architecture, integration requirements, and success metrics.
Take the work into your city.
Most articles lead back to a working session. If a piece lands, bring the same question to us with your data, and we’ll answer it in GUS.
The monthly brief
One email, once a month. New articles, work in progress, and occasional field notes from deployments.